In Bloom x Restyle


The Brief

Restyle is a month long drive, issued by Telstra Perth Fashion Festival, encouraging participants to dress in clothing and accessories purchased from op-shop stores. Working hand-in-hand with 7 op-shop partners, Restyle promotes the benefits of buying recycled clothes – on the community, the environment, and to your bottom line.

In 2016, Restyle partnered with the in bloom team to create a show stopping exhibition and op-shop popup store like no other. Once again the worlds of fashion, photography, floristry, and visual art collided.

This time 7 different looks were created to represent the 7 different op-shop partners. And 7 different WA artists came on board to paint or sketch one of the looks.

The in bloom x Restyle campaign was inclusive of an artist exhibition, a curated pop up store full of pre-loved opshop finds, and the Restyle runway fashion parade as part of the TPFF 2016 programme.

Thanks goes to

Major Sponsor: Lotterywest
Telstra Perth Fashion Festival
Popup Shop Venue: Carillon City
Videographer: Natalie Hind

The Shoot Team

Photos: Alexandra Cohen
Flowers: Rebecca of Fox & Rabbit
Stylist: Emma of Dropstitch
Direction: Renee Glastonbury
Makeup: Simone of SC Artistry
Hair: Melissa Cook
Model: Fiona Melissa of Chadwick Models

The Op-shops
The Artists